I was given a great opportunity before Christmas by production company ‘The Fyzz’ to film the EPK on the ‘X Moor’ feature film directed by Luke Hyams. I always enjoy having the full access that EPK productions bring and I get to observe how feature films are made as well as chat to cast, crew and producers. The film was being made in Northern Ireland during an Irish winter and the weather didn’t let us down! Ducking in and out of rain showers and snow became a common activity during the shoot.
After the ambitious ‘Love in the Shadows’ music video for Circuit21, it was time to get ourselves back to the drawing board for the next production. What we collectively agreed on early was that we were going to tone down the VFX on this one and opt for a more live action video within a narrative. So the ‘Sin City’ meets ‘Fight Club’ concept was born. Again, it was ambitious but i was confident that the team and I could make this happen. After finding a suitable location, the first physical construction of the shoot was the fight cage itself made entirely from scratch by the genius that is Ciaran Larkin from I Make Anything.
“Now use a real camera next time!” A comment I received over three years ago when one of my short films (which was filmed on a DSLR) was Staff Picked on Vimeo. Now, I’m still facing the same snobbery attitude towards DSLR cameras. For me, the camera systems have been an extremely important part of my career so far and I am hugely grateful. I’ve always highlighted the importance of knowing the limitations of the camera you’re operating. DSLRs have a bag full of problems but they have copious amounts of positive aspects as well.
I tend to limit the amount of music videos that I make each year due to the amount of work that my team and I put into each one. My ultimate aim is to raise the production value within the budget constraints that I am working with. The band/ artist and I have a similar goal, to get our work and music seen and heard. And that doesn’t happen by turning up and trying to cuff a music video shoot. LAst year, when I originally pitched this music idea to Robert Brown and the Producers at Cloud 9 Studios, I didn’t think they would be on the same wavelength to me. It was ambitious as usual but to my surprise they were and they had the confidence in me to see it through to the end.