I tend to limit the amount of music videos that I make each year due to the amount of work that my team and I put into each one. My ultimate aim is to raise the production value within the budget constraints that I am working with. The band/ artist and I have a similar goal, to get our work and music seen and heard. And that doesn’t happen by turning up and trying to cuff a music video shoot. LAst year, when I originally pitched this music idea to Robert Brown and the Producers at Cloud 9 Studios, I didn’t think they would be on the same wavelength to me. It was ambitious as usual but to my surprise they were and they had the confidence in me to see it through to the end.

Music Videos have always provided an opportunity for me to inject a bit of my own passion for narrative filmmaking. Filming a band or artist performing to camera personally gives me no sense of challenge. And If I’m not challenged then I’m not producing the level of work that I always aim for. I think that a “lack of budget” is an excuse tossed around too much by “Filmmakers” or “Directors” that are producing band performance videos. When juggling varying music video budgets, collaboration is the key to success and something that I am always harping on about!

The summer of 2011 wasn’t planned to be filled with Music Video Productions. But that’s just how things work out sometimes, especially in my line of work. It was nearly five months ago when I first met the lads from Window Seats. They arrived at the studio with band freebies, including artwork, stickers and their latest EP. Under the arm of a guy named Ciaran Larkin from I Make Anything, was a half mannequin wearing the black costume of the Spiderman character ‘Venom’. I instantly knew that this was going to be a good music video pitch. After an hour into the meeting and getting to hear Ciaran Larkin’s ideas for props and costumes, I was hooked and involved.