The Fairy Magic Promo

I remember sitting in Greg Maguire’s workshop at the Belfast Media Festival a few years ago and being in awe of his VFX Reel. This guy had worked on some serious films and I was inspired from the first frame. One morning, I checked the company’s Facebook page and nearly spat coffee on my MBP when I saw that Greg had made contact. He was interested in working with me on a promotional video for his new exciting app called ‘Fairy Magic’. The team at inlifesize had worked their socks off getting the app ready so I could only oblige in helping them with a visual representation for their pitch to Apple.

Sometimes having a great concept on paper can prove a challenge on the ground and finding direct able young actors is a challenge in itself. However, at the same time, I was half way through prep work on a music video for The Jepettos and I remember that the lead singers had told me that they had a confident daughter who would be perfect. So, I trusted their judgement and gave them some homework! After numerous failed launches of the production due to poor weather conditions we managed to find a window of opportunity and moved to Belvoir Forest Park in Belfast. This place holds a mixture of emotions for me since the demanding ‘Desecration’ production last year. But it was great to be out of the studio and getting my hands dirty with a few good guys at the same time.

Photograph by Michael Aicken

Photograph by Michael Aicken

Photograph by Michael Aicken

Once the rough cut was approved, it was then sent off to the VFX artists to add their magic to the piece. After a preview at Factory Pictures I was very excited and impressed with everybody’s individual work and effort. The video was enhanced greatly and I was very happy with the final version. Check out the promotional video via this link with music from The Jepettos. Here is the direct link to the Apple Store to download this awesome ‘Fairy Magic’ app.

Leave a Reply