I was freelancing as Director and DP for Visionworks Television on their TV commercial shoot for Superstrikes, at the Jet Centre, Coleraine. The clients really liked an idea that an Australian bowling company had come up with and wanted to use it for their own 20 second TV spot on UTV. I jumped at the opportunity, especially due to the fact that my Zeiss 85mm CP.2 lens and Glidetrack Hybrid had just arrived a few days prior.
I was approached by Barefoot Design to be part of a viral ad campaign for their client, Sarah-Jane Boutique in Magherafelt. I had limited experience in this area but I was keen to get my hands dirty in the internet viral area of my work. I’ve watched hundreds of viral videos myself and I knew which ones really stuck in my mind and ones that ultimately worked. Subsequently, that was what Barefoot wanted to achieve- a short video that people would remember, enjoy and share with friends via the web to help spread the word of Sarah-Jane and her Boutique.